The content that I have produced has more than 10 million total views on YouTube alone. 

​

While producing content I strategically conceptualize the creative with a goal of making viral content.  Without sacrificing quality or entertainment value I focus on creating attention grabbing story with a focus on strong buzz word titles and summaries.  

​

In my capacity as the Executive Producer on History Channel's Forged in Fire I collaborated with the network social media department to make episodic themes that would perform well on various digital platforms.  We also put a big focus on capturing stunning visuals, particularly during the sword and knife testing.  

​

The clip here is an example of how we conceptualized an episode with a focus on going viral.  By building and using the world's largest sword we knew that both the title and the visuals would be attention grabbing.